ESSENCE FESTIVAL 2022
A custom built virtual marketplace, for over 30 well-known brands including Coca-Cola, Ford Motors, Target, AT&T, McDonald's, and Disney.
The Essence Festival Virtual Marketplace allows users to walk around in this beautiful world we have created just for them. By visiting a website, people can experience this place in real time - walking around, exploring the city and it's various branded storefronts at their own pace. frameflow was responsible for creating and designing the entire infrastructure of this world, as well as implementing premade visual content for each brand into billboards and storefronts. Furthermore, frameflow was responsible for implementing and improving UI design, creating and implementing VFX particle systems (birds and butterflies), tracking user data through Google Analytics, and programming the experience, including setting up a pixel streaming system and front-end web development.